What's one example of how you've leveraged a partnership or collaboration to boost your public relations efforts?

Question

Discovering innovative ways to enhance public relations through strategic partnerships is crucial for any business. From maximizing TV show exposure to strengthening relations with a community tree-planting event, we've gathered insights from ten founders, co-founders, and business owners. These leaders share real-life examples of how they've successfully leveraged collaborations to boost their PR efforts.

Ashley Kenny · Answer

Our small business uncovered one of our most effective strategic partnership opportunities thanks to our work with a public relations team. The team introduced us to the country's most-watched morning television shows, seeing their audience as a key target audience, based on demographics and preferences for our product. We have been invited on the 'Today Show' and 'Good Morning America' multiple times, positioned within their lively hosts' presentations of new products and holiday gifting segments. This collaboration with the shows' innovative segments has leveraged our product's need for a live demonstration, engaging the audience and highlighting our unique selling points with their desire to entertain while selling goods. 
The shows' hosts have incorporated their personal lives, including permitting us to use their actual family photos and videos to showcase our unique video books, thereby bonding to our product in a most intimate way. Customers have reported how the excitement of the segment was so memorable as they considered their purchases, creating the much sought-after bond between a celebrity and a product. 
We have sustained these benefits, utilizing the shows' highly recognized and respected brand as selecting our product for promotion, enhancing the audience's confidence. This credibility has notably led to further interest by selling platforms, including live television, within social media platforms, and among online retailers.

Nick Valentino · Answer

One of our biggest challenges is simply building brand awareness. There are a lot of established players in our business, and customers tend to go with them first. We've had a lot of success by piggybacking off of that brand recognition, though, by partnering with PODS mobile storage. They offer a complementary service that we don't have the capital to get into, and they help us get on people's radar, especially in new markets.

Ketie Zhang · Answer

Partnering with local wedding planners was a game-changer for my public relations strategy at KetieStory. We collaborated on styled photo shoots showcasing our artificial bridal bouquets and accurate floral arrangements. This expanded our reach and generated high-quality content for social media and blogs. The planners gained fresh visuals for their portfolios, while we benefited from cross-promotion to their established client base. This mutually beneficial relationship fostered credibility and trust in our brand, making it more appealing to potential customers.

Lucas Riphagen · Answer

I've seen firsthand how strategic partnerships can significantly amplify public relations efforts. Some of the most effective collaborations have come in content partnerships with the best fitness publications. We collaborated with several established fitness magazines and online platforms to develop content for the outdoor fitness areas. These included some guest articles, workout guides, and feature stories on equipment in use. This not only set us up as thought leaders in the outdoor fitness realm but also generated oodles of traffic to our website and brand visibility. By teaming up with acknowledged voices in the fitness industry, our point of view was magnified to a far larger audience than traditional advertising could ever achieve.

Matias Rodsevich · Answer

Our agency is currently organizing a CleanTech Summit, where we'll bring together leading thought leaders in the sustainable energy space to discuss the future of clean technology. This event will be live-streamed and heavily promoted across multiple channels, ensuring we attract media attention and industry stakeholders.
By hosting this summit, we're positioning ourselves as a leader in the cleantech conversation. We expect to secure significant coverage in both environmental and business publications, boosting our agency's profile and credibility.

Adam Wood · Answer

One way we have leveraged a partnership to boost public relations efforts is through partnering with influential people in the field and influential figures to produce exclusive content and guest pieces. For example, collaborating with well-known e-commerce specialists to produce a webinar series or guest blog entries about the latest e-commerce trends and Amazon selling tactics has greatly raised our profile and trust.
This partnership drew interest from new followers and potential customers in addition to offering our audience insightful information. Strong public relations resulted from the influencers' recommendations and shared material, which expanded our audience, increased our credibility in the e-commerce industry, and generated favorable media attention.

Oliver Morrisey · Answer

Partnering with a local theater company on a production exploring inheritance and family legacy was one way we engaged the public and highlighted the importance of wills and estate planning. The theater company was staging a play centered around a family dispute over an inheritance—a theme that closely mirrors the real-life situations we often handle.
Seeing an opportunity, we sponsored the production and organized panel discussions after select performances. These panels brought together actors, myself, and other professionals to discuss the legal and emotional aspects of inheritance, bridging the gap between art and real-life legal challenges.
This allowed us to connect with an audience that might not typically think about estate planning. The play made the issues relatable, and the discussions offered practical advice in a setting that felt more personal than a typical legal seminar. The response was overwhelmingly positive, sparking meaningful conversations and positioning our firm as innovative and community-focused. This collaboration wasn’t just about increasing visibility; it was about engaging people in a way that resonates deeply, helping them see the real-world importance of the services we offer.

Chris Bajda · Answer

One of the standout partnerships we've had was with a popular men's lifestyle blog. They were looking for unique content around wedding season, and we saw an opportunity to collaborate on a series of articles and social media posts that highlighted our products as part of a groom's essential kit. The blog's audience was a great match for us, so this collaboration gave us an organic way to introduce our brand to a wider, yet highly relevant, audience. 
The PR boost was significant—we saw increased engagement on our social media, a spike in traffic to our website, and most importantly, a rise in sales. This partnership underscored the importance of finding the right collaborators who share your audience but offer something complementary. It's all about creating that win-win scenario.

C.L. Mike Schmidt · Answer

One of the most impactful collaborations we've had at Schmidt and Clark was with a non-profit organization that advocates for consumer rights. We partnered with them on a campaign that highlighted the legal avenues available to consumers who had been wronged by large corporations. By aligning our legal expertise with their advocacy efforts, we were able to amplify our message far beyond what we could have achieved on our own. 
This partnership not only boosted our public relations by positioning us as a firm that genuinely cares about consumer protection, but it also allowed us to tap into a new audience that values transparency and justice. The collaboration was a win-win; it gave the non-profit a stronger legal backbone, and it enhanced our firm's reputation as a trusted advocate for the underdog.

Amaury Ponce · Answer

One example of leveraging a partnership to boost our public relations efforts was collaborating with a local environmental nonprofit for a community tree-planting event. By teaming up, we not only helped plant trees in underserved neighborhoods but also gained positive media coverage and strengthened our ties with the community. This partnership highlighted our commitment to sustainability and allowed us to showcase our expertise in tree care to a broader audience. The event generated goodwill, new leads, and reinforced our reputation as a trusted, community-focused business.

How Do Partnerships Boost Public Relations Efforts?

How Do Partnerships Boost Public Relations Efforts?

Maximizing TV Show Exposure for Product Demos

Boosting Brand Awareness with PODS Collaboration

Wedding Planners Enhance PR with Styled Shoots

Content Partnerships Amplify Fitness Brand Visibility

Hosting a Summit to Lead Clean Tech Conversation

Influencers Elevate PR with Exclusive Content

Theater Collaboration Connects Art to Estate Planning

Men's Blog Partnership Increases Wedding Season Sales

Non-Profit Campaign Amplifies Consumer Rights Message

Community Tree-Planting Event Strengthens Public Relations