What Impact Can Pitching to Non-Traditional Media Outlets Have?
Public Relations Advice
What Impact Can Pitching to Non-Traditional Media Outlets Have?
Exploring innovative channels for impactful storytelling, we gathered insights from Content Marketing Managers to CEOs on pitching non-traditional media outlets. From a targeted campaign on a crypto platform to leveraging YouTube for an educational series, here are six real-world examples showcasing the power of unconventional media strategies.
- Targeted Crypto Platform Campaign Success
- Strategic Co-Branded Media Partnerships
- Podcast Feature Boosts Sustainability Image
- Leveraging Social Media for Healthcare Outreach
- Cultural Initiative Thrives Through Podcast Exposure
- Educational Series Flourishes on YouTube
Targeted Crypto Platform Campaign Success
NuPay Technologies, in collaboration with PRLab, effectively addressed the challenge of global media presence by strategically targeting non-traditional outlets, including crypto platforms and forums. The three-month campaign focused on the NFT marketplace, PRISM, emphasizing innovation and sustainability. Despite a delayed launch, the thought-leadership approach garnered impressive results: 39 publications, 169 mentions, an average DA score of 54, and over 13 backlinks. This targeted strategy successfully reached the audience through influential outlets like VentureBeat, Fast Company, and Forbes. We landed many backlinks for the brand, which resulted in higher domain authority, referral traffic, and better positioning in the search engine.
Strategic Co-Branded Media Partnerships
While representing a previous client, a children's shoe startup, my primary focus was on leveraging impactful yet cost-efficient media opportunities. With this goal in mind, I sought out brands that aligned with my client's target market and brand values, leading me to discover a stroller company with a substantial and highly targeted social media following.
We pitched a collaborative initiative encompassing co-branded efforts, including joint giveaways, guest blogging, and featured spots in email newsletters. The success of this partnership not only bolstered mutual brand exposure but also paved the way for us to establish similar collaborations, such as with a nationwide daycare/preschool chain. These co-branded strategies significantly amplified our client's brand visibility and customer base, setting the stage for further strategic partnerships within our niche market.
Podcast Feature Boosts Sustainability Image
I successfully pitched a feature story about our company's innovative sustainability initiatives to a prominent podcast that focuses on environmental conservation and sustainable business practices. Instead of targeting traditional print or online media, this non-traditional outlet provided a unique platform to discuss our commitment to eco-friendly practices and how we were making a positive impact in the industry.
The podcast episode reached a dedicated audience interested in sustainability and generated substantial buzz on social media, amplifying our brand's message. The impact was evident in increased brand visibility, positive online discussions, and a heightened reputation as an environmentally conscious organization.
Leveraging Social Media for Healthcare Outreach
Media is ever-changing, and more people are turning to podcasts and social media for their news and information. That's why partnering with podcast hosts, YouTube channels, influencers, etc., can help bring your message to a wider audience. Using social media is also a great tool for sharing your message.
Many PR professionals, like myself, have years of experience being on the other side of things in the TV news business. Those followings we garnered during our time in the news are still there today. So why wouldn't I share healthcare stories and news with thousands of followers across Facebook, Twitter, Instagram, and LinkedIn? If we can cast a wider net to offer accurate, beneficial information on our pages, we can positively impact the communities we serve.
Cultural Initiative Thrives Through Podcast Exposure
One of our clients, an entrepreneur, businesswoman, and incredible mother of three, owner of a Brazilian Market—the only one of its kind in our area—Ketrin Ofilada, had this long-time dream of starting a project that would uphold Brazilian culture within our community. She wanted to create a little free library full of Portuguese literature so that kids and adults would continue the habit of reading in their mother tongue.
We knew that non-traditional media would be the very best strategy to share her vision and to rally the community to donate books and to come get them. She was a guest on a Brazilian podcast that gave her all the exposure she needed to share her story, her heart, and her vision. They were the perfect vehicle for channeling her passion for the Brazilian culture through this very unique initiative. The impact of this initiative was huge; the results are long-lasting, like seeds planted today harvesting in each tomorrow.
Educational Series Flourishes on YouTube
YouTube is one of the most powerful non-traditional media outlets in existence that I have used. It is powerful for branding and offers opportunities to connect with a broader audience. When I pitched an idea for an educational learning series, utilizing YouTube for the series was successful because it significantly increased district community engagement, enhanced visual identity, and also improved online visibility.
Whether you're an individual looking to share content or a business aiming to promote products and services, YouTube provides many benefits. Ultimately, the key to creatively using non-traditional media outlets is understanding your target audience and choosing platforms that align with your brand and goals.
